In today's world, content is king. But with so much noise out there, how do you differentiate yours from the rest of the pack?
I believe it is by engaging with the customer and providing content that matters to them. Don't produce just for the sake of producing, but so that you can improve their lives in some meaningful way. Blogs and social media are one forum for sharing such content.
In addition to developing a social media marketing strategy and producing compelling posts, I am also experienced with taking technical content and transforming it into engaging, conversational blog posts. This includes writing short- and long-form posts, checklists, how-to video introductions, infographics, etc.
Since "The Ipsen, Harold" blog was started in July 2014, I increased blog pageviews by 158% (AAGR) through creation of quality posts that establish Ipsen as a thought leader in the industry.