In today's world, content is king. But with so much noise out there, how do you differentiate yours from the rest of the pack? 

I believe it is by engaging with the customer and providing content that matters to them. Don't produce just for the sake of producing, but so that you can improve their lives in some meaningful way. Blogs and social media are one forum for sharing such content.

In addition to developing a social media marketing strategy and producing compelling posts, I am also experienced with taking technical content and transforming it into engaging, conversational blog posts. This includes writing short- and long-form posts, checklists, how-to video introductions, infographics, etc.

Since "The Ipsen, Harold" blog was started in July 2014, I increased blog pageviews by 158% (AAGR) through creation of quality posts that establish Ipsen as a thought leader in the industry.

Video: Five Reasons Not to Cook Your Thanksgiving Turkey in a Vacuum Furnace

As you prepare for that sometimes dreaded Thanksgiving dinner with your in-laws – who always seem to complain that your turkey is too dry or not cooked in time – you might be tempted to save time by throwing it in the vacuum furnace at work. All we can say to that is … don’t do it. There are many reasons why this is a bad idea. In our new cooking show, Ipsen’s Senior Technical Manager, Jim Grann, will demonstrate five reasons why trying to cook a turkey in a vacuum furnace is not the answer to saving your Thanksgiving dinner.

Finding Leaks in Your Vacuum Furnace – Part XI

Over the course of nearly two years, we’ve covered quite the range of leak detection topics – from how to use and calibrate a helium mass spectrometer to locating inert gas leaks and understanding their causes and effects. In our most recent post for this blog series, we discussed how to determine whether the furnace or the pumping system is the root cause of any vacuum-related issues. Today, we want to leave you with a broader understanding of the different leak detection methodologies. To start, the two primary techniques used are the spray probe and the sniffer probe.

8 Ways to Save: Replacement Parts and Why OEM Matters

The replacement parts you choose, and from whom you purchase them, can often be the difference between experiencing long, extended periods of downtime and a quick shipment that returns your heat treatment equipment to production in just a day or two. This infographic takes a close look at the advantages of choosing OEM replacement parts – from preventing unnecessary downtime to being prepared for any unexpected maintenance or repairs that need to be made.

From the Archives: A Collection of Shutdown and Maintenance Resources

As we begin to get excited for the holiday season – from food comas brought on by too much turkey to trimming the tree and spiked eggnog – it’s easy to forget the preparation that often goes into getting your equipment ready for shutdowns and the start of the next year. Over the years, we have written several blog posts and provided various resources related to this very topic. So, instead of pulling just one from our archives, we decided to put them all together in one post so you don’t have to spend your precious online shopping time searching for the resources you need (because, admit it, you waited until the last minute to buy presents – again).