Ipsen Story
Ipsen recently focused on a partial rebranding around ITS (Innovation, Technology, Services) for all global entities. I updated the company story to reflect this new direction, as well as the company's key initiatives.
Branding is all a company has. Well, that and its product. But it is the company's ability to set itself apart with the written word and graphic design that helps differentiate it from the competition.
It is my job to convey the essence of the company by choosing each word carefully, crafting a story that captivates and intrigues the consumer. The structure of each sentence, the ebb and flow of each paragraph. They all build into a crescendo that transforms a product or company into an everyday essential – a fixture of the consumer's life.
Whether it is a product brochure or an 'About Us' page, consistency, clarity and conviction are key to building a brand that is more than just a product. It is a way of life.
