Press releases are an important part of staying top-of-mind with both the customer and the industry as a whole.
Over three years, I have sent an average of 22 press releases per year (57% increase) with a total of 696 publication pickups (84.6% increase). These pickups occurred over 45+ different industry sites, showcasing diverse industry reach and interest. In addition, 56.5% of press release pickups from 2015-2017 have backlinks to Ipsen sites.
*Increases are average of current three-and-a-half years (2014-2017) compared to average of previous nine years (2005-2013).